Texas Plains Trail Region

Participant in the Texas Historical Commission's
Texas Heritage Trails Program

Tourism & Preservation Roundup 2017

Texas Plains Trail Roundup 2017


​Our annual Heritage tourism gathering will take place in July 2017 in Plainview, the heart of the Texas Plains Trail Region, a crossroads from buffalo trail days to the age of the Interstates. In addition to being a Texas Main Street City with a thriving courthouse square and downtown, Plainview is home to Wayland Baptist University, which has recently opened an excellent new museum dedicated to one of West Texas’s most influential musicians, Plainview native Jimmy Dean. The event will provide opportunities for inspiration and education, with a special emphasis on Texas music heritage and the state's historic trails and highways. From Wednesday's museum tours and banquet program, through Thursday's informative sessions and evening entertainment, to Friday's hands-on session to help communities implement new tourism and economic development strategies, you won't want to miss a moment!


Register now online! with $5 discount BY JUNE 15 with code TRAILBLAZER

Download DRAFT schedule (pdf)

Download sponsorship information (pdf)

Download vendor/exhibitor info (pdf)

Download event flyer to share and post (jpeg)



For more information about registration, sponsorships, exhibitor opportunities, and more, contact

Barbara Brannon, Executive Director, Texas Plains Trail Region

806.747.1997 / 806.252.6554 mobile •

Arrive in Plainview Texas, home of music legend Jimmy Dean. Shopping, lunch, and museum visits—go to for a directory.


Starting at 1 pm   EXHIBITOR SETUP  and REGISTRATION FOR EARLY ARRIVALS, Plainview Civic Center, at Plainview Country Club, 2902 W. 4th St., Plainview TX 79072. Overlooking the city’s lush 19-hole golf course and only a short distance from downtown and from museums on the Wayland Baptist University campus, the Plainview Civic Center is the venue for all Roundup meetings. 

2–3:30 pm   TPTR Board meeting, Open to the public. Plainview Country Club. 

4–5:30 pm   TOUR A TRIO OF MUSEUMS on the Wayland Baptist University campus, 1900 W. 7th St., Plainview. The Museum of the Llano Estacado, the new Jimmy Dean Museum, and the Abraham Family Art Gallery bring together history, music, and art within a two-block corridor on the campus. Drop in and start at any point for a guided tour, as an introduction to the rich heritage and culture of Plainview and the heart of the Texas Plains Trail Region.

5:30–6:30 pm   Opening reception/mixer, featuring local fare and libations, Plainview Civic CenterMingle with friends old and new in the luxury of Plainview’s revamped ballroom as you sample refreshments (including craft beer and local wines from the birthplace of the Texas wine renaissance) and enjoy the Lone Star musical stylings of 93-year-old award-winning piano artist Lucy Dean Record of Lockney, Texas.

        • Welcome from Ramon Johnston, incoming board president

        • Catering by Weekends BBQ, Plainview

        • Opening act: Cowboy Poetry by Boys Ranch students

        • Souvenir photographs by Jim Brokenbek
   (we’ll share a link afterwards to download from Flickr)

6:30–8 pm  BARBECUE BANQUET and program: THE MUSIC HERITAGE OF WEST TEXAS. Dr. Joe W. Specht is director of the Jay-Rollins Library at McMurry University. In addition to co-editing The Roots of Texas Music (Texas A&M University Press) with the late Lawrence Clayton, he has published articles in The Journal of Texas Music History and Old Time Music and contributed entries to The Encyclopedia of Country Music and The Handbook of Texas Music.


Thurs., July 20

    Breakfast and networking on your own at hotels or local establishments


TPTR Roundup DAY Plainview Civic Center, at Plainview Country Club, 2902 W. 4th St., Plainview TX 79072. Tune up your imaginatons—in the key of preservation and heritage tourism! Listen out for prizes drawn after each session.


8–9 am   Registration, COFFEE, AND LITERATURE setup

9–9:30 am   Welcome and Announcements

    • Welcome from executive director Barbara Brannon; Melinda Brown, Main Street Plainview; and board president Danyel Parkhurst (Boys Ranch)

    • Thanks to our outgoing board members; welcome to new board members and officers

    • Housekeeping announcements        

9:30–10:15 am   Session 1

    Fifty Years Along the the Texas Heritage Trails Just as the 50th anniversary approaches for the first international exposition ever held in the U.S. Southwest — San Antonio’s HemisFair ’68 — so does the golden anniversary of the Texas tourism initiative originally tied to it, the Texas Heritage Trails Program (back then, the Texas Travel Trails).

            This milestone provides a golden opportunity to commemorate and celebrate, opening doors to educational, marketing, and goodwill activities and paving the way for the coming years of continued service to travelers, communities, and the state of Texas. We’ll look back at some important mile markers—and forward to strategies that honor both eras of the program’s past.

10:15–10:45 am  NETWORKING break  Coffee, soft drinks, treats, and trail mix — and a chance to say hi to friends from all over.

10:45–11:30 am   Session 2

    New OLD Trails across West Texas   Our 52-county region has many tracks of history to explore; we’ll hear from several explorations and initiatives that tap into our history.  

        • Comanchero Canyons Museum, Phil Barefield & Jerry Leatherman

        • Wheeler County and General Custer’s route, Rhonda Meriwether

        • Follow West Texas Trails to Snyder, Oct. 2017, Paula Sue Hatfield

11:30–noon   Session 3

    Inviting Travelers to EXPERIENCE Your Community’s Trails and Tales  Fifty years ago, a statewide network of signs and a map beckoned visitors to travel into every corner of Texas, reveling in the sites and sights along the way.  In 2017, how do we attract another generation of visitors? With those at your table, list one tale you’d like visitors to appreciate about your destination—and a strategy for sharing it. How will you get the word out during our Golden Anniversary Year of 2018?

Noon–1:15  Keynote presentation and luncheon

    A Music Trail for Texas with STEVE RAY, Texas Music Office, Austin. In 2017, the 85th legislature authorized a Texas Music Trail to celebrate and capitalize on the state’s music legacy, live performance, and fascinating stories. What artists, destinations, songs, and styles will it encompass? And how can you make your community’s musical heritage known? (Be sure to stay for Friday morning’s workshop with Steve Ray, too.)

        • Introduction by ____________________________

        • Catering by _______________________________

1:45–2:15 pm  Session 4   

     WEST TEXAS MUSIC, MUSEUMS, AND MORE   The Texas Plains Trail Region boasts scores of music-related destinations, from concert halls to recording studios, performance and festival venues to walks of fame. We’ll hear from a few places fans can visit year round.

        • Jimmy Dean Museum, Rodney Watson

        • Buddy Holly Museum, ______________

        • Bob Wills Museum, ______________

        • Woody Guthrie Folk Music Center, Mike Sinks

        • Cactus Theater, Lubbock, Darryl Holland

2:15–3:00 pm   Session 5

    Historic Highways and Scenic Byways.  TxDOT today maintains more than 79,000 miles of farm-to-market, ranch-to-market, state, U.S. and interstate highways—more roadway than any other state. What do we do to keep the journey edifying and interesting?

        • Ryann Ford, The Last Stop  

3:00–3:30 pm   Networking break Light treats and more networking. Take a bit of time to visit with exhibitors.

3:30–4:15 pm PLENARY SESSION: . Groups. What spheres of influence and opportunities for funding would be most beneficial to our organization—to achieve the goals we’ve just set? 

4:15–4:30 pm   Roundup Wrap-up and Evaluation. Help us make next year’s Roundup even better! Fill out the yellow form in your packet and drop it in the basket before you leave the museum.

4:30–5:00 pm  conference take-down/venue cleanup  Dinner on your own at local establishments

7:00–8:00 pm  Special Presentation

Fair Theatre, 901 Broadway, Plainview

“THE Comanche with Blue Eyes”  Zoe Kirkpatrick of Post as Cynthia Ann Parker in Marybeth Weston’s original one-woman show. Prepare to be moved and inspired by this artistic retelling of a well known—but little understood—chapter of our Texas heritage.


FRI., July 21


    Almost every county in our region has some musical treasure or live performance that brings people to enjoy and experience it — from a display in a museum to a Saturday night jam, from a favorite music store to the gravesite of a rock ’n’ roll idol.  

    Steve Ray of the Texas Music Office guides us in three important ways to capitalize on this aspect of our cultural heritage: (1) by inventorying assets, and (2) by spreading the word beyond community borders; and (3) by effectively promoting events.

    Learn how to share this information with the Texas Music Trail —and how to take advantage of the resources the TMO offiers.

    Oh, yes — and win prizes by showing your Texas music knowledge!

Thanks to our sponsors


Thanks to our TrailBlazer Sponsors for leading the way! We couldn't do it without you. Sponsorship opportunities are still available; call 806-747-1997 for more info.


Main Street Plainview