Texas Plains Trail Region

Participant in the Texas Historical Commission's
Texas Heritage Trails Program


  • Panhandle Plains Historical Museum, Canyon, Photo by Rick VanderpoolPanhandle Plains Historical Museum, Canyon, Photo by Rick Vanderpool
  • City of Crosbyton, Photo by Rick VanderpoolCity of Crosbyton, Photo by Rick Vanderpool
  • Lubbock Lake National Historic LandmarkLubbock Lake National Historic Landmark

Why Partner with TPTR? Here's What We Do for YOU.

Website Presence

Our regularly updated website features all communities, their attractions, historic sites, and regional events. In addition, we have special interest pages which include: hunting, hiking, biking, camping, campgrounds, golfing, fishing, State Parks, Eateries, Bed & Breakfasts, and many more. Our website also highlights the unique stories, people, and history of the region as well as offers available resources for our communities.

Brochure Distribution

The Texas Plains Trail participates & distributes regional brochures in a variety of travel trade shows such as:

  • State Fair of Texas
  • TTIA Travel Fair
  • Fort Worth Home & Garden
  • Frontier Forts Muster Day
  • Mel Phillips Boat Show
  • Lubbock Arts Festival
  • Palo Duro Canyon Visitor’s Center Kiosk. (Over 50,000 visitors per year.)
  • Certified Folders brochure distribution program in over 500 rooms in the region, Midland/Odessa, Wichita Falls, parts of Oklahoma and New Mexico. (A value of $6,000)
  • Brochure placement in Texas Travel Industry Association E-brochure fulfillment program.

(The average tradeshow costs $1,500 for a 10 X 10 booth, covered table, chairs, and staff travel making the value at least $4,000)

Social Media Sites

The Texas Plains Trail utilizes the following social media sites to build awareness and promote the region:


TPTR places advertisements for the region in the following places:

  • Travel Host Magazine
  • Route 66 Panhandle Guide
  • TEXAS Musical Program
  • Amarillo Rick Husband and Lubbock International Airport

(A Total Value of $9,000 yearly)

Marketing Products & Projects

We constantly look for products to promote the region such as:

  • 52-County Winning Hand deck of cards
  • Special 52-County, 52-Week Stamp Cancellation Project, 2010
  • Regional TPTR driving Map
  • 52-County Image/Photography Archive by Rick Vanderpool.
  • DVD’s, banners, posters, window decals, and other promotional give-a-ways.
  • Quanah Parker Trail Project


Free Hospitality Training

"On the Job – For Your Community" is a statewide service training program offered by the Texas Plains Trail. The program is designed to teach employees and managers the fundamental skills and management concepts needed for achieving satisfied and repeat customers, visitors, and guests. Recommended class size is 5-24; cost is typically a minimum of $25 per person plus materials and travel and expense. Executive Director Deborah Sue McDonald will tailor the presentation to fit the community’s needs.

Tourism & Preservation Round-up

The Plains Trail annually hosts a one-day tourism workshop for community and business leaders who recognize the importance of tourism for rural Texas. The day is packed with pertinent speakers and resources to help boost the region with best practices. Average attendance is 100; cost to attend is typically $50 per person.


The Plains Trail Region is affiliated with the following organizations:

Other Benefits for Region Partnerships

We strive to find ways to instill a love for our region, promote community pride, engage our youth, and increase networking opportunities by:

  • Availability of Grant opportunities such as Partnership Grants.
  • Media representation in regional newspapers, radio, and television.
  • Offer free regional organization programs and presentations.
  • Develop educational programs for schools districts, Service Learning Projects and 4-H Extension, etc.
  • Bi- Monthly Newsletters
  • Large Networking Opportunity with regional tourism groups.
  • Use of TPTR logo on website and marketing ventures.
  • Connection and resource to Texas Historical Commission.
  • Participation in our bi-monthly Board meetings held in the region.
  • Become a part of an organization that strives to promote tourism, build stronger communities, revitalize local economies, and highlight the unique and authentic heritage places in the region.

To insure the sustainability of this program, we request each of our 52-Counties to pay a yearly fee based on their population. It is very nominal in comparison with what they would have to pay for the benefits if doing them alone.

We appreciate the following counties for their financial support from June 2011-present:

Armstrong County • Bailey County • Borden County • Carson County • Cochran County • Collingsworth County • Cottle County • Crosby County • Deaf Smith County • Dickens County • Donley County • Foard County • Garza County • Gray County • Hall County • Hardeman County • Hemphill County • Howard County • Hutchinson County • Knox County • Lipscomb County • Lubbock County • Moore County • Motley County • Oldham County • Ochiltree County • Potter County • Randall County • Roberts County • Sherman County • Swisher County • Terry County • Wheeler County • Yoakum County

For more information, contact:

Barbara A. Brannon PhD, Executive Director
PO Box 88
Lubbock, TX 79408-0088