Texas Plains Trail Region

Participant in the Texas Historical Commission's
Texas Heritage Trails Program

Plainview: Jimmy Dean Museum

Jimmy Dean Museum exhibit
The life and legacy of Jimmy Dean

Born to a working-class family near Plainview, Texas, in 1928, Jimmy Dean learned to play piano at an early age from his mother. By the time of his death in June 2010, he had recorded more than forty albums, scored a #1 Billboard hit song (with “Big Bad John” in 1960), starred in numerous television shows and movies and hosted his own TV variety show, founded a Plainview-based sausage company that still bears his name, and been nominated to the Country Music Hall of Fame.

An artfully envisioned museum, opened in 2016 on the campus of Wayland Baptist University, honors Dean’s life and legacy follows his rise from Depression-era poverty in West Texas to his national celebrity as a popular entertainer, and later his success in the sausage business.


  • Wayland Baptist University
  • 1900 West 7th St.
  • Plainview, Texas
  • 79072


Hours & Fees

  • Tues.–Fri. 10 a.m.– 4 p.m.; Seasonal Saturdays (April 15-Nov.15) 10 a.m. - 4 p.m.; Closed for official WBU holidays

  • Free; donations welcomed


Funded by a donation from the Jimmy Dean Foundation and Donna Dean Stevens, the Jimmy Dean Museum preserves memorabilia, video, records, and photos from his personal collection. A gift shop offers souvenirs as well as Dean's 2004 biography, Thirty Years of Sausage, Fifty Years of Ham: Jimmy Dean's Own Story.  View more photos here.

Adjacent to the Jimmy Dean Museum is the Museum of the Llano Estacado, which houses a chronological history of the largest flat land area in the world, and also includes the Hale County Hall of Fame, with exhibits of other prominent citizens from Plainview and the surrounding area.