Texas Plains Trail Region

Participant in the Texas Historical Commission's
Texas Heritage Trails Program

Tourism & Preservation Roundup 2017

Texas Plains Trail Roundup 2017


​Our annual Heritage tourism gathering will take place in July 2017 in Plainview, the heart of the Texas Plains Trail Region, a crossroads from buffalo trail days to the age of the Interstates. In addition to being a Texas Main Street City with a thriving courthouse square and downtown, Plainview is home to Wayland Baptist University, which has recently opened an excellent new museum dedicated to one of West Texas’s most influential musicians, Plainview native Jimmy Dean. The event will provide opportunities for inspiration and education, with a special emphasis on Texas music heritage and the state's historic trails and highways. From Wednesday's museum tours and banquet program, through Thursday's informative sessions and evening entertainment, to Friday's hands-on session to help communities implement new tourism and economic development strategies, you won't want to miss a moment!


Register now online! with $5 discount BY JUNE 15 with code TRAILBLAZER

Download DRAFT schedule (pdf)

Download sponsorship information (pdf)

Download vendor/exhibitor info (pdf)

Download event flyer to share and post (jpeg)



For more information about registration, sponsorships, exhibitor opportunities, and more, contact

Barbara Brannon, Executive Director, Texas Plains Trail Region

806.747.1997 / 806.252.6554 mobile •



Roundup 2017 Program Details

WED., JULY 19   

Starting at 1 pm   EXHIBITOR SETUP  and REGISTRATION FOR EARLY ARRIVALS, Plainview Civic Center, at Plainview Country Club, 2902 W. 4th St., Plainview TX 79072. Overlooking the city's lush 19-hole golf course and only a short distance from downtown and from museums on the Wayland Baptist University campus, the Plainview Civic Center is the venue for all Roundup meetings. 

2-3:30 pm   TPTR Board meeting, Open to the public. Plainview Country Club. 

4-5:30 pm   TOUR A DUET OF MUSEUMS on the Wayland Baptist University campus, 1900 W. 7th St., Plainview. The Museum of the Llano Estacado and the new Jimmy Dean Museum weave together a rich harmony of music and history on the campus. Drop in and enjoy an introduction to the rich heritage and culture of Plainview and the heart of the Texas Plains Trail Region.

5:30-6:30 pm   WELCOME RECEPTION, featuring local fare and libations, Plainview Civic Center. Mingle with friends old and new in the luxury of Plainview's revamped ballroom as you sample refreshments (including craft beer and local wines from the birthplace of the Texas wine renaissance) and enjoy the Lone Star musical stylings of 93-year-old award-winning piano artist Lucy Dean Record of Lockney, Texas.
        * Welcome from Ramon Johnston, incoming board president
        * Catering by Weekends BBQ, Plainview
        * Opening performances by Cowboy Poets of Boys Ranch
6:30-8 pm  BARBECUE BANQUET and program with Dr. Joe W. Specht is director of the Jay-Rollins Library at McMurry University. In addition to co-editing The Roots of Texas Music (Texas A&M University Press) with the late Lawrence Clayton, he has published articles in The Journal of Texas Music History and Old Time Music and contributed entries to The Encyclopedia of Country Music and The Handbook of Texas Music.

THURS., JULY 20    

Breakfast and networking on your own at hotels or local establishments
Tune up your imaginatons--in the key of preservation and heritage tourism! Listen out for prizes drawn after each session.

8-9 am   Registration, COFFEE, AND LITERATURE setup

    * Welcome from executive director Barbara Brannon; Melinda Brown, Main Street Plainview; and board president Danyel Parkhurst (Boys Ranch)    

9:30-10:15 am    Fifty Years Along the the Texas Heritage Trails     Just as the 50th anniversary approaches for the first international exposition ever held in the U.S. Southwest - San Antonio's HemisFair '68 - so does the golden anniversary of the Texas tourism initiative originally tied to it, the Texas Heritage Trails Program (back then, the Texas Travel Trails).
            This milestone provides a golden opportunity to commemorate and celebrate, opening doors to educational, marketing, and goodwill activities and paving the way for the coming years of continued service to travelers, communities, and the state of Texas. We'll look back at some important mile markers-and forward to strategies that honor both eras of the program's past.
10:15-10:45 am  NETWORKING BREAK  Coffee, soft drinks, treats, and trail mix - and a chance to say hi to friends from all over.

10:45-11:30 am  New OLD Trails across West Texas   Our 52-county region has many tracks of history to explore; we'll hear from several explorations and initiatives that tap into our history.  
        * Comanchero Canyons Museum, Jerry Leatherman
        * Wheeler County and General Custer's route,Rhonda Meriwether
        * Follow West Texas Trails to Snyder, Oct. 2017, Paula Sue Hatfield

11:30-noon   Inviting Travelers to Experience Your Community's Trails and Tales  Fifty years ago, a statewide network of signs and a map beckoned visitors to travel into every corner of Texas, reveling in the sites and sights along the way.  In 2017, how do we attract another generation of visitors? With those at your table, list one tale you'd like visitors to appreciate about your destination-and a strategy for sharing it. How will you get the word out during our Golden Anniversary Year of 2018?

Noon-1:15    A Music Trail for Texas with STEVE RAY, Texas Music Office, Austin  (Luncheon onsite)  In 2017, the 85th legislature authorized a Texas Music Trail to celebrate and capitalize on the state's music legacy, live performance, and fascinating stories. What artists, destinations, songs, and styles will it encompass? And how can you make your community's musical heritage known? (Be sure to stay for Friday morning's workshop with Steve Ray, too.)

1:15-2:30 pm  WEST TEXAS MUSIC, MUSEUMS, AND MORE   The Texas Plains Trail Region boasts scores of music-related destinations, from concert halls to recording studios, performance and festival venues to walks of fame. We'll hear from a few places fans can visit year round.
        * Jimmy Dean Museum, Rodney Watson
        * Buddy Holly Museum, Jacqueline Bober
        * Woody Guthrie Folk Music Center, Mike Sinks
        * Cactus Theater, Lubbock, Darryl Holland

2:30-3:15 pm   The Last Stop: Vanishing Rest Stops of the American Roadside    While driving in 2007 on a solo road trip from California to central Texas, photographer Ryann Ford was struck by a recurring sight: humble, solitary rest stops The Last Stop captures the remarkable, effective design of our nation's road stops. It preserves a moment that is quickly fading, a unique period in the American travel experience when the journey was just as important as the destination. These modest structures shaped our collective experience of golden-age car travel across the vast United States - and continue to attract travelers today.
3:15-3:35 pm   Networking break   Light treats and more networking. Take a bit of time to visit with exhibitors.

3:35-4:20 pm  TEXAS FRIENDLY: WE'RE GLAD YOU'RE HERE!  How do we make our destinations more welcoming and more informative for today's savvy travelers? Learn about new opportunities-with West Texas TravelHost, Authentic Texas Magazine, the State Fair of Texas Travel Booth, and Texas Friendly Hospitality.

4:20-4:30 pm   Roundup Wrap-up and Evaluation.Help us make next year's Roundup even better! Fill out the yellow form in your packet and drop it in the basket before you leave the museum.

4:30-5:00 pm  Conference take-down/venue cleanup  Dinner on your own at local establishments

7:00-8:00 pm  "The Comanche with Blue Eyes" 
Fair Theatre, 901 Broadway, Plainview
Zoe Kirkpatrick of Post as Cynthia Ann Parker in Marybeth Weston's original one-woman show. Prepare to be moved and inspired by this artistic retelling of a well known-but little understood-chapter of our Texas heritage.


FRI., JULY 21 

    Almost every county in our region has some musical treasure or live performance that brings people to enjoy and experience it - from a display in a museum to a Saturday night jam, from a favorite music store to the gravesite of a rock 'n' roll idol.  
    Steve Ray of the Texas Music Office guides us in three important ways to capitalize on this aspect of our cultural heritage: (1) by inventorying assets, and (2) by spreading the word beyond community borders; and (3) by effectively promoting events.
    Learn how to share this information with the Texas Music Trail -and how to take advantage of the resources the TMO offiers.
    Oh, yes - and win prizes by showing your Texas music knowledge! 

* * * * * 

Roundup Lodging and Travel
Plainview, Texas, seat of Hale County, is situated on I-27 between Lubbock and Amarillo.Although its award-winning Hale County Airport just served as a stop on the annual Air Race Classic, it does not offer commercial flight service -- but flights are available into Lubbock (45 miles) and Amarillo (85 miles).


Plainview has a variety of accommodations, but the Comfort Suites, 2 blocks from Plainview Civic Center and 1 mile from Wayland Baptist University, has been selected as our conference hotel.  
3615 Grandview Drive, 500 N. I-27, Plainview, TX 79072
V. J. Kotaiya, Manager
(806) 293-7700
$89 per night; reserve via hotel and mention "Texas Plains Trail" for rate.
  • Hot Breakfast
  • Smoke Free
  • Fitness Center
  • Business Center
  • Indoor Pool
Go to for a directory.

Information for Exhibitors
Exhibit booths for Roundup 2017 
are conveniently located in the Ballroom of the Plainview Civic Center, at Plainview Country Club, 2902 W. 4th St., Plainview TX 79072, (806) 296-2627, where all Roundup sessions are taking place. Breaks for snacks and booth visits are generously scheduled throughout the day Thurs., July 20; exhibitor booths are readily visible around the perimeter of the hall throughout the conference; loan-in and load-out are convenient; and there is ample space for everyone! Learn more here

Texas Plains Trail Board Meeting; THC Meeting
Like to learn about the rich heritage of our communities, while helping to make a difference in preserving it? The board of the Texas Plains Trail Region meets every other month at a site within our 52-county region, to conduct business and tour the area. The public is always welcome to attend, and these occasions are excellent opportunities to network with others, discuss best practices and new ideas, and explore the historical, cultural, architectural, and natural resources of Texas.


PLAINVIEW, WED., JULY 19, 2-3:30 pm

Brief business meeting at Plainview Civic Center, during Roundup registration time, to elect directors and officers, thank outgoing volunteers, and review strategic planning and projects for 2017-18.


Thanks to our sponsors


Thanks to our TrailBlazer Sponsors for leading the way! We couldn't do it without you. Sponsorship opportunities are still available; call 806-747-1997 for more info.


Main Street Plainview